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    <loc>https://www.nadiamariesasso.com/blog/recap-how-juju-and-i-spent-the-summer</loc>
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      <image:title>Blog - Recap: How Juju and I Spent the Summer - Make it stand out</image:title>
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      <image:title>Blog - Juju's Slime Fest - Create Your Own Invitation</image:title>
      <image:caption>Feel free to download this template on Canva for your own party.</image:caption>
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      <image:title>Blog - Counting My Wins: 2021 Wrap Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Counting My Wins: 2021 Wrap Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Counting My Wins: 2021 Wrap Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Ways to Celebrate Black History Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Ways to Celebrate Black History Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Ways to Celebrate Black History Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Ways to Celebrate Black History Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Ways to Celebrate Black History Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Mom Guilt is Real: Here’s How I Cope - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Better Than Black Friday Gift Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Better Than Black Friday Gift Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Better Than Black Friday Gift Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Moving to LA Taught Me About Myself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How I Built Community In A Pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - I’m a CEO with ADHD: How I’m Thriving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - I’m a CEO with ADHD: How I’m Thriving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - I’m a CEO with ADHD: How I’m Thriving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - I’m a CEO with ADHD: How I’m Thriving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Welcome to Juju’s CandyLand</image:title>
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      <image:title>Blog - Welcome to Juju’s CandyLand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Welcome to Juju’s CandyLand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Welcome to Juju’s CandyLand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-09-22</lastmod>
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      <image:title>BCuzSheSaidSo - Summer Walker - Over It</image:title>
      <image:caption>Listen Summer speaks volumes to me because I see so many similar traits. Contrary to popular belief, I have become more of an introvert &amp; an empath with every year of age. I am trying to embrace the positivity of it all, but it can be very crippling. I am the person who not only can feel others’ emotions &amp; problems but can do so without them telling me. Recently at Revolt, I almost passed out because there were so many people &amp; I was suddenly filled with so much emotion that I had to find a private room to recalibrate. I realized this was an issue when I started Cornell because it was always dark, gloomy, &amp; almost everyone was full of anxiety. My colleagues would start talking about assignments &amp; deadlines and I would feel so drained as if I just ran an entire marathon. I would have said it was a me thing, but the suicide rates were so high, I knew it had to be more. My depression &amp; anxiety was at an all-time high &amp; I even gained 50 pounds.</image:caption>
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      <image:title>BCuzSheSaidSo - India Arie - Testimony Vol. 1, Life &amp; Relationship</image:title>
      <image:caption>This album was released as I was about to graduate from High School. My parents had moved to the suburbs for the first time in an attempt to give my sister another chance at being great. As “bad” as they say Suitland High School was, I was determined to stay. So, I had a little Toyota Corolla and commuted for about an hour to an hour and a half to school each way and another 30 minutes on the days I worked at the airport. I played this album 80% time. Like India, I wanted to go where the wind would call my name. I was excited to be leaving my family behind for Bucknell University. I was always an adventurous and outgoing kid, and I knew I needed to explore the world on my own terms. I am the product of immigrant parents who traveled to America by way of West Africa, leaving behind their Sierra Leonean roots for a better life in the U.S.  Instead they found a dream deferred. I wasn’t in search of a particular dream but a way to change our trajectory in ways that extended beyond the financial.</image:caption>
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      <image:title>BCuzSheSaidSo - Nicki Minaj - Pink Friday</image:title>
      <image:caption>2010 was the first year I felt like I was finally soaring at Bucknell. I had come from Suitland maintaining above a 4.0 GPA and here I was barely making 3.0 and dropping classes to avoid D’s and F’s lol. I laugh because it was a humbling experience, I went from being in the top 1% of my class to being just average. I had figured out the game though, I started working smarter instead of harder. I took classes with my friends so we could not only study together but split up the work. For some reason, Blacks kids at PWI’s think that they have to study 24/7 to make it when they already come in disadvantaged and lacking resources. The majority of my peers went to prep schools, were in fraternal organizations that had systems and guides to exams papers, and Adderall. The playing field was never even, and it won’t be, so I had to find a way. I grew up semi-sheltered. I understood class, race, and gender, but now I saw first-hand how it would impact my life academically, mentally, and socially. I now knew what it meant to have social and economic capital.</image:caption>
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      <image:title>BCuzSheSaidSo - Sammus – Pieces in Space</image:title>
      <image:caption>I was gifted this album by my academic chair at Cornell. I think she felt my energy because listening to the album on the ride home was like seeing my world in 1080p. I was constantly mighty morphing in this stage of my life from a black girl nerd to #momty &amp; various other identities. It was my 2nd year of Cornell and I had Juju living with me on campus. I was at Cornell on a full-ride but what people don’t tell you is that being a non-traditional student feels more like a setup at these Ivy League institutions. You can see your future, for me the first Doctor in my family, but the road was full of obstacle courses. Situations that I coin academic hazing which starts mentally and evolves into the physical. I struggled with balancing life and when I realized I needed more money to sustain and asked for it, I was told to find a partner to share expenses with. I was also told that I was lying about raising my niece. To make matters worse, I had signed a contract where I had to focus on my research and therefore forbidden to have extra jobs. So, I got creative and became a graduate fellow/ RA. Although I had to engage 400 students in a living and learning space, it provided free housing &amp; food which freed up some of my expenses.</image:caption>
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      <image:title>BCuzSheSaidSo - Beyonce - Lemonade</image:title>
      <image:caption>I could talk about so many things on this album from the importance of self-care and finding the freedom to break generational curses and womanhood. However, one thing that stood out to me was the fact that I was always saying Sorry. Sorry for shining bright, sorry for someone else’s shortcomings, sorry I am where I am and doing what I am doing or just being me. I come from a culture where you cover your yams whether they are white or black. Basically, you keep everything to yourself whether good or bad. You keep the good away, so no one puts eyes on you or tries to come for what you have. You keep the bad away because it ain’t nobody's business. But we live in a space where closed mouths don’t get fed. Not only that but if folks don’t know what you’re doing or what you can do, how can you get other opportunities, etc. If folks don’t understand the plight, rather than ask, they curate stories. Lol, so it's hard to win and no longer a need to apologize. Just this week someone told me they wanted my life because it seemed so perfect, and to me, that was a dangerous thing to say. You never know what you’re asking for. Living my life is closest to walking in a pair of Louboutin’s that look nice and all, but after a while, one's feet may start burning because of all that it takes to walk in them.</image:caption>
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      <image:title>BCuzSheSaidSo - Rihanna - Unapologetic</image:title>
      <image:caption>Sheesh, 2012 was crazy! I was in a situationship that should have been in a relationship, but I fumbled. You’re probably asking why? Well, I never grew up seeing that you could not be a Boss and have a family or necessarily have it all. When I saw a bossed-up woman, men used it as an excuse to highlight their shortcomings or overburden them. So, I only saw and chose my career and I was unapologetic AF about it. I honestly felt like a relationship was a waste of my time and would hold me back. Unlike Rihanna, I couldn’t afford to deal with life and then whatever came with a Nigga. I had my own shit and I’m sure it would have been a bit much for him as well. Looking back, I probably needed the support of a partner, you know some Love and Affection, but in true Nadia fashion when stuff gets hard, I isolate myself. We had just found out my mom was sick, and I was actually spending a lot of money on flights between DC and LA. We had also lost Juju earlier that year and that burden doubled a year later when my 4 yr. old nephew was murdered. On the up and up though, I won the Posse Ainslie Award for my community service efforts, and the funds were right on time because, at this point, we needed a lawyer for Juju.</image:caption>
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      <image:title>BCuzSheSaidSo - SZA – Ctrl</image:title>
      <image:caption>Ctrl is an entire mood and was my summer anthem in 2017. I was 29 and experiencing the last year of my 20 somethings. As I looked at my life, I was always on the move and never really took the time to process things. I thought I had my life together, but I didn’t. I was so consumed in school, work, and everyone else. I was raised by my dad to be tough and thus lacked expressing emotional vulnerability. If I cried about something or had hard times, he would let me cry, ask me if I was done, and then be like what’s next? That way of coping was a gift and a curse. I was able to move on faster than most, but I was unable to process things in a healthy way. So, once I stopped to take a step back and I saw that I could be less uptight, vulnerable, and more intentional about how I connected with others. I also had to reevaluate how I valued myself. There are way more things that make me worthy outside of my career, my credentials, and the accolades.</image:caption>
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      <image:title>BCuzSheSaidSo - Eve - Scorpion</image:title>
      <image:caption>Who’s That Girl? You thought Eve but it’s me, Nadia! Gotcha, but we do have a lot in common because we happen to be some natural-born hustling bitches. When this album came out, I was 13 and just entered middle school. My dad had this rule that he would never spend over $50 for shoes and Jordan’s were double that. I grew up with my Godmother Amina who did hair and she taught me a skill that always kept money in my pockets. I did hair from Friday - Sunday from cornrows to box braids. I also worked at a salon on Saturday mornings and eventually quit because I made more money working from home and I was able to control my schedule. In school, I had a new pair of shoes every week and back then, I thought I was the shit! It was like Who’s That Girl? Over time I expanded my ventures and started using my grandmother’s vendor license to purchase jewelry wholesale and started selling that jewelry out my locker. You know the jewelry everyone wore from the beauty supply store? I made it fifty cents to a dollar cheaper to maintain customers. There was also the convenience of people needing to get their fit together before class.</image:caption>
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      <image:title>BCuzSheSaidSo - Janelle Monae – Dirty Computer</image:title>
      <image:caption>This album affirmed the importance of being your true self in whatever that looks like. The album is based on the concept that people were known as dirty computers. You were dirty if you refused to live the way the government dictated, showed any opposition, and a host of other societal rules. And what do we do with dirty things, we clean them or dispose of them. So, people were disappearing left and right, lost and/or sleeping, and they didn’t remember anything at all. I have had moments in my life where I felt dirty because I was Black, a Woman, a Muslim, a Sierra Leonean, an American, wasn’t a certain size, I didn’t follow the traditions, I don’t have a traditional 9-5, and the list goes on and on. Internalizing all this was stressful and I started feeling like I had defects. I also realized that I never stopped to appreciate and celebrate myself or my tribe. I started rewarding myself in small ways for even the small wins. I also did this for my tribe because I am only as strong as the people in my circle. This also allowed for validation of dirty computers, in which the world needs more of.</image:caption>
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      <image:title>BCuzSheSaidSo - Cardi B - Invasion of Privacy</image:title>
      <image:caption>I loved loved loved this album because each song follows the theory of the “underdog.” The underdog is the person everyone sleeps on, doesn’t want to align themselves with, and often taken advantage of. So many say this person has a competitive disadvantage, but I find that hard to believe. See, I have always been the underdog, while many of you may be like how sway? Well, I have always pushed myself to new levels but at each level there were always folks questioning why I was there, how I got there, reminding me where I came from, and what I was lacking. You know the typical sneak dissing. From there, the imposter syndrome would manifest. Meaning I would tell myself, oh yea how did they let me in and asking myself if this was really for me. But in the words of Cardi: I was in the field, man, I slaved for this Had to talk to God, dropped down, and prayed for this⠀ To my surprise, He replied, said, "You made for this I had to learn to ignore all the bullshit and I realized I was my own competition. I might fall 9 times, but I definitely get up 10.</image:caption>
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      <image:title>BCuzSheSaidSo - Ari Lennox- Shea Butter Baby</image:title>
      <image:caption>This album spoke to me in 2019 because I wanted to throw the whole year away. Yea I graduated and moved to LA but le struggle was real.  First off, I started the year with my mom just coming out of a coma and she’s still recovering. Debts were high and funds were low. When I looked in my wallet and saw the Black Card right next to the EBT, the irony of the juxtaposition made me laugh. Laughter is sweeter than tears.  Moving back from Sierra Leone to LA, having a kid, and my mom’s health taking a turn for the worse, hit me hard not only financially but physically. So, I had to get help, because working 24 hours a day wasn’t realistic when raising a kid and trying to finish a dissertation. So just like Ari, I decided to stay in my apartment. My home was a symbol of my individuality, my persona, and a place to live without concern for anyone’s criticism. But Ari also said you need people and support. My therapist reiterated the same sentiment. Friends that support where you are now and where you’re trying to go, is an essential ingredient in growth. And by the end of the year going into 2020, my life completely turned around for the better.</image:caption>
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      <image:title>BCuzSheSaidSo - Yoyo - You Better Somebody</image:title>
      <image:caption>This album was released when I was five, but I have to say I loved Yo-Yo ever since her feature on Patra’s remix for Romantic Call. Don’t ask why I was a Patra fan at that age lol. Then again, I know why, I was obsessed with her authoritative presence as someone from the diaspora who said to hell with gender and sexual norms, not to mention she was just a boss.  So, when I saw the video, I knew who 2pac was and then developed an obsession with Yo-Yo. After practicing my whine, mimicking the attire, memorizing all the lyrics I started checking for Yoyo, the boss next to her.  Yo-yo in her own right introduced me to the concept of standing up for yourself and she was the only in the video fully clothed and thick. I was a little thick at that age, so it made me rethink the crop top and shorts.  She was like, “I'm gonna be androgynous and y’all niggas still gonna be checking for me. I’m from the ghetto and y’all still gonna ask about me.”</image:caption>
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      <image:title>BCuzSheSaidSo - Megan Thee Stallion - Tina Snow</image:title>
      <image:caption>Now what they say about Scorpios is true, we’re going to do what we want when we want, and when it comes to sexuality, it’s no different.  I own my shit! Growing up as a Black woman in a culture where men were the pimps, expressing any form of sexual awareness made you a hoe. If you made a come up then, you must have fucked your way up. I remember being in school and people assumed that I was sleeping with a professor due to my exemplary grades. Or that I must have a sugar daddy because I travel too much. Of course, they never considered the fact that I was a hard worker and that I mostly traveled for work due to my grants. Which brings me to Tina Snow, an exceptionally vulgar, frosty-haired alter ego inspired by Pimp C. Tina, like Trina, provides plenty of freak anthems with quotable lyrics and an “I don’t give AF” attitude. I can relate to the slick attitude and trash-talking, and I love how she pays homage to a line of women that made her Cocky AF. Like Megan, “my momma told me to get ’em, I got ’em/my granny told me you goin’ to school/getting that degree and making it cool.” Through it all, I just remember people are gonna talk and you just gotta do what you gotta do and remain unbothered. “If you don’t like it, tune the fuck out,” she raps. “And you must like it, cause you tuned the fuck in.”</image:caption>
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      <image:title>BCuzSheSaidSo - Rah Digga - Dirty Harriet</image:title>
      <image:caption>Rah Digga’s album “Dirty Harriet” was released in 2000 when I was about 12 years old. My uncle would play this album all the time and be like “Rah is a genius” lol. Y’all can call me Harriet Thugman when it comes to this album. Harriet Thugman was a ghetto fabulous chick that often went against protocol with the grittiest lingo while still being a little sweetheart. Being born in DC and raised in PG County, I always spoke with a little twang. When I got to college, people would whisper “she sounds so ghetto.” My Black peers wanted me out because I was deemed an embarrassment to them. Funny how sometimes we Black people police each other and become overseers on the plantation of life. Let’s not forget to mention Harriet Thugman was also book educated with a whole lotta street smarts. As long as I’ve been in school, I think it's safe to say I’ve had book smarts, but I don’t know where I would be without my street smarts. Being street smart is like playing chess in the game of life. I’ve lived in various states and other countries and I’ve always had little to no time to understand my situation, environment, and the people around me. Each time I survived, it was not because it was a bad place or I assimilated, but because I adapted and had the willpower of an iron throne. I left the way I came in, with my dignity and reputation intact and often leaving a mark for my work and actions.</image:caption>
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      <image:title>BCuzSheSaidSo - Lauryn Hill - Unplugged</image:title>
      <image:caption>This album was everything and like other great works, I found new meanings in its thematic layers over time. It’s like when you reread a book and find something you missed. At 14 I saw the rawness and realness. I saw someone struggling with fame, family, and the media. Trying to discover who they are but then realizing that by being real, it’ll all come together. I wasn’t famous at 14, but I did always stand out amongst my peers and my family. That year I had an honor roll ceremony and I didn’t want to go. I just rebranded myself as “Who’s that Girl” with the Jordans and other trendy things. So being the smart girl wasn’t going to help my situation. I wanted to be known for other things than that because at the time being smart made others uncomfortable and at 14 it was taboo to be cool and smart lol. (Now, I could care less if I make you uncomfortable!) So, at this ceremony, I think I took home the most awards, and each time they called my name I would slide down the seat and debate about whether I should get up or not.</image:caption>
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      <image:title>BCuzSheSaidSo - Rapsody - Laila’s Wisdom</image:title>
      <image:caption>When this album was released, I was having a hard time getting Juju to value herself and it provided me with a road map. Every black queen should know they are first and foremost powerful, beautiful, and intelligent. At the time I was raising Juju in Ithaca, New York. She felt horrible about herself because she didn’t live in a home with both of her parents and Ithaca was pretty traditional and conservative. Hence, she started asking me about her parents, and with the support of her therapist, I told her the hard truth - that they were incarcerated. Even though she understood people make mistakes, it was something she felt slighted by. I had to remind her that she was still pretty lucky to have all the love from grandparents, great-grandparents, friends, and family. She was also one of the few Black girls in her class, better yet... Black people in her school period so from every angle, she felt left out. However, as a Black woman raising a young queen, I couldn’t understand why she didn’t appreciate who she was. I had to realize I grew up in Black communities, so I saw and experienced enough, to love my people while she was having an entirely different outlook.</image:caption>
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    <lastmod>2025-02-14</lastmod>
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      <image:title>Am I The Film - Dr. Nadia Sassoo</image:title>
      <image:caption>FILMMAKER Nadia Sasso has a dual B.A degree in English and  Sociology from Bucknell University and an M.A  in American Studies with a certification in documentary Film from Lehigh University. Her masters’ project was a documentary film, “Am I: Too African to be American or Too American to be African?” which explores the complex identity formations of young African women living in America and West Africa who identify bi-culturally. It specifically looks at how they wrestle with concepts of race, complexion, gender, and heritage among other issues. She recently obtained her Ph.D. in Africana Studies from Cornell University and continues to use film and new media to generate qualitative insights into the fusion of the U.S and African experiences, as well as identify the contours of new identity formations among immigrants beyond the first generation.  Born in America to parents who emigrated from Sierra Leone, Sasso believes in the potential for collaboration to inspire innovation. She spearheaded the corporate social responsibility initiative at Royal Dynamite so that the company donates an educational care package to children around the world when a t-shirt is purchased from the company. The initiative has led to collaboration with more than 300 organizations in countries across the globe. In 2010 she co-founded Yehri Wi Cry (YWC), an organization that distributes birthing kits in Sierra Leone to increase the successful birth and delivery rates for women. Named among Katie Couric’s “Next generation of Female Leaders,” Sasso received the “Young African Committed to Excellence Award” by Face2Face Africa magazine. She is also the 2013 recipient of the Posse Foundation’s Ainsile Alumni Achievement Award where she was honored for her commitment to social responsibility.</image:caption>
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      <image:title>Am I The Film</image:title>
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    <lastmod>2025-02-20</lastmod>
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      <image:title>Projects - THE NAME=THE STORY | SHORT DOC</image:title>
      <image:caption>Co-Producer &amp; Director | Documentary Storytelling &amp; Cultural Impact Directed and produced a powerful documentary exploring immigration, identity, and artistry. Led creative strategy, production, and distribution efforts, securing official selections at 5+ film festivals and strategic brand partnerships with industry-leading platforms to expand viewership.</image:caption>
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      <image:title>Projects - NETFLIX BEYONCE HOMECOMING | HBCU SIZZLE</image:title>
      <image:caption>Creative Producer &amp; Brand Storytelling Lead Developed high-impact digital collateral for Netflix’s Strong Black Lead campaign, amplifying HBCU culture through storytelling in Beyoncé’s Homecoming. Led creative execution, ensuring brand alignment and audience engagement, contributing to a 45% increase in social engagement across Netflix platforms.</image:caption>
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      <image:title>Projects - ROYAL DYNAMITE</image:title>
      <image:caption>Chief Brand Officer &amp; Marketing Strategist | Social Impact &amp; E-Commerce Led creative strategy, marketing campaigns, and product storytelling for Royal Dynamite, a purpose-driven streetwear brand. Spearheaded the RD Cares initiative, leading to a 70% increase in brand engagement, a 40% growth in social media following, and distribution of over 5,000 educational care packages to underserved youth.</image:caption>
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      <image:title>Projects - PROUD OF MY CROWN | STORYTELLING</image:title>
      <image:caption>Creative Director &amp; Storytelling Lead | Beauty &amp; Cultural Identity Developed and led a visual storytelling campaign that celebrates identity through hair, highlighting clients’ personal journeys. Created culturally resonant narratives that resulted in a 30% increase in social engagement and was featured by CRWN Magazine. The campaign drove a 25% increase in brand awareness and sparked community conversations around cultural identity and beauty.</image:caption>
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      <image:title>Projects - BOYS &amp; GIRLS CLUB OF AMERICA | CAMPAIGN</image:title>
      <image:caption>Creative Director &amp; Brand Ambassador Conceptualized and starred in a national brand campaign for BGCA, leveraging personal storytelling to elevate the organization’s mission. Directed campaign visuals and messaging that increased audience engagement by 25% and drove a 15% increase in donor contributions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8cd07c59048300971b2bb9/1628606393744-URPPCRHECOY115YLU17W/speakerherbox-podcast-nadia-sasso.jpg</image:loc>
      <image:title>Projects - SPEAKHERBOX PODCAST</image:title>
      <image:caption>Co-Creator, Executive Producer &amp; Brand Strategist Strategically developed and launched a podcast amplifying Black voices in culture, storytelling, and identity. Oversaw creative direction, audience growth, and brand partnerships, growing listenership by 30% in the first six months and securing sponsorships from three major brands in the media industry.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8cd07c59048300971b2bb9/a147bb3a-e6a1-40ca-99c9-6de8ff4b9841/temo+Nadia+Sasso+IG+Post+Templates+%287%29.png</image:loc>
      <image:title>Projects - SHADES: THE DMV | DOCUSERIES</image:title>
      <image:caption>Director &amp; Creative Strategist Developed and directed a docuseries capturing the experience of Afro-millennials in the DMV. Crafted innovative brand storytelling and marketing strategy, resulting in 250K+ total views, a 30% audience growth rate, and key collaborations with culture-focused brands.</image:caption>
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      <image:title>Projects - PBS SAY IT LOUD | DIGITAL SERIES</image:title>
      <image:caption>Executive Consultant &amp; Cultural Storytelling Lead Led cultural strategy and creative execution for PBS Digital Studios’ Say It Loud, shaping narratives that increased audience engagement by 60% and secured a second-season renewal. Developed brand-aligned content strategy, ensuring authentic representation and expanding viewership by 40% within the first season.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8cd07c59048300971b2bb9/1628606312869-SY4ZCXBM7PWAI4RNEBFD/12.png</image:loc>
      <image:title>Projects - #BCUZSHESAIDSO | EXPERIENTIAL ART &amp; STORYTELLING</image:title>
      <image:caption>Creative Director &amp; Experiential Marketing Lead Designed and executed an immersive brand activation celebrating Black womanhood through art, storytelling, and digital engagement. Launched the #13AlbumsTo31 campaign, which generated over 1.2 million social media impressions and increased engagement by 50% across digital platforms.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8cd07c59048300971b2bb9/e2976919-c30e-4bbb-911e-fb303135ee2b/temo+Nadia+Sasso+IG+Post+Templates+%285%29.png</image:loc>
      <image:title>Projects - AM I THE FILM | DOC FEATURING ISSA RAE</image:title>
      <image:caption>Director &amp; Executive Producer Led creative direction and production for an internationally acclaimed documentary on bicultural identity. Developed strategic brand partnerships, securing $150K+ in funding, increasing film screenings by 60%, and reaching 250K+ global viewers through digital and festival distribution.</image:caption>
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      <image:title>Projects - BLAYTORBOX</image:title>
      <image:caption>Co-Founder &amp; Chief Creative Officer Built a first-of-its-kind platform bridging brands with Black creators. Designed and executed BlaytorBox’s creative vision, marketing strategy, and UX experience, leading to X% user growth and partnerships with leading brands in media and entertainment.</image:caption>
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  </url>
</urlset>

